Simon Sinek’s popular TedTalk continues to inspire our work to help leaders and organizations define their WHY?

WHY is Your WHY important?

Your WHY? is the intangible energy that drives everything you do. It’s the reason you get out of bed every morning, what gives you gratification, and defines what you believe. When you are clear about what you believe and why you do what you do, this can have a unifying force on your team, attract talented like-minded people, and align customers who can sense a deeper purpose behind your motivations than to simply ‘sell’ them something.

Your WHY? is much deeper than your mission, vision, or values…it’s the soul of your organization. Once defined, you can go from intangible to limitless tangible rewards.

Check out the original Ted Talk here:

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Originally published at on February 17, 2020.



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Christine Hildebrand

Intune Collective is a human and business transformation company developing the capacity and consciousness of leaders and organizations to solve real challenges